Why 80% of Indian Businesses Waste Ad Spend
TL;DR Most Indian businesses waste ad budgets due to poor strategy—not poor platforms Biggest issues: no funnel, wrong KPIs, weak tracking Performance marketing fixes this using data, testing, and ROI-focused execution Result: Lower CAC, higher conversions, predictable growth The Harsh Reality of Ad Spend in Indian Businesses (According to IBEF) Indian businesses are spending aggressively […]